The launching of Instagram advertising was welcomed with open arms by businesses around the world, who are currently able to utilize the popular platform to reach over 400 million active users worldwide buy automatic instagram likes.
For people in the Middle Eastern area, its launching has been even more celebrated, as a majority of the Arab speaking inhabitants are more available on Instagram than on another social media platform.
So what exactly makes Instagram Advertising such a triumph, and how can your business use it?
Instagram in general gives a much greater engagement rate than any other societal platform. When you have an active Instagram profile, you will see that it’s a lot more likely for your posts to get noticed on the channel than on other programs. It’s also relatively easier to gain a great following on Instagram organically.
The debut of Ads make it even easier to reach targeted customers on Instagram, and can do wonders when used in an effective way.
What you need to know about Instagram Advertising
It provides multiple ad formats
Instagram marketing offers you three types of ads: picture, video and carousel. Picture ads allow you to use visual imagery to tell your story and also appeal your intended audience to take action while movie advertisements give you up to 30 seconds to send your message as artistically as you want & carousel option is picture advertisements on steroids, permitting you to use several images that the viewer may swipe through, providing a number of chances to activate an action.
The most bothersome part when it comes to social networking marketing is – sparking engagement. You might find lots of likes and comments, but driving the exact same traffic to your website is somewhat tricky. Instagram ads offer call-to-action buttons (similar to Facebook ads) which allow you to drive traffic directly to your site. The call-to-action buttons are offered on most of the 3 ad format types.
Specific ad targeting
But now, it is working with parent company Facebook to reach users according to their interests and connections on both networks – a distinctively powerful data set of people’s personal tastes.
Facebook currently has nearly two million advertisers, which means that advertisers are now facing more competition to achieve their target market. Since Instagram is a comparatively new advertising platform, it still offers a less aggressive platform for advertising and reaching users compared to Facebook.